CES Media

Thanks for visiting my CES (Consumer Electronics Show) page!

As a member of the media, I started attending CES in 2014.

Since 2018, I have posted over 1,200 videos and almost 40 hours of footage from CES

2026 marks my 13th show!

At the end of this page I offer some free advice.

View it as unpaid consulting.

Take it seriously, I know what I am doing.

No, I am not David Pogue.  No shade on David, he’s an awesome guy.

What I am, is much more likely to show up at your booth and create content about your company.

 

I work as the Digitization and New Media Specialist at Case Western Reserve University, for over a decade I was a professor of Game Design, I teach courses on Cognition, Gaming, Immersion, & Virtual Reality at both Case Western and Johns Hopkins. I am owner of ATBOSH Media (a book publisher and app development company). I am an artist, travel adventurer, gadgeteer, and the on-air tech-guru from several local radio and TV stations in Cleveland, Ohio.

 

A big thank you to Ideastream for continuing having me be their on-air “tech guru” – 95 appearances and counting!

I am very active on social media with TikTok being my primary platform – that’s where the conversations happen.

I also post all of the videos to Instagram and YouTube.

I post the YouTube links to LinkedIn and X.

All of my CES footage is archived on YouTube.

 

A message to companies looking for coverage

I get hundreds of requests for meetings and coverage.

If your stuff is cutting edge and has a real wow factor, I am probably already going to stop by your booth.

I look at your product and service, ask a few questions, and then I record a short video (2-5 minutes) pitching it to my audience in a relatable and entertaining way.

 

What I don’t do

• I am not looking to interview your CEO.
• I don’t promote show specials or coupons, some people may be watching my video 2 months or 2 years from now.
• I don’t promote crowdfunding projects. I will discuss the technology if it’s cool, but I don’t send people to pledge.
• I rarely cover B2B (Business to Business) unless the core technology is a real WOW
• I don’t charge to come to your booth and make a video. I say what I say about who I want to say it about.

 

Licensing

Over the years people have asked how to license my footage.  It’s pretty easy:

• Repost – If all you want to do is click the repost button, go for it. That’s social media, it’s totally free and totally allowed. Click the share/repost button all you want.
• Posting from your account – If you want to post my clip (as is – no edits) directly onto your platforms (download and then post) I charge $350 to license the clip.  I can even send you the high quality version so you can post it to as social media platforms as you like.  It is simply a courtesy fee for lost traffic. You aren’t required to link back to me but it is advised as it gives the clip greater context.
• Access to the original footage – If you want to edit my clip or get access to the original unedited footage from my coverage of your booth I charge $1,200 to license the source files to edit and use for your marketing materials.
• Custom visit – I am not at CES to film commercials for companies.  I take my public disclosures very seriously, and will always be clear if I am in my role as enthusiastic gadgeteer or as a paid actor or spokesman.  I am not actively seeking affiliate sponsorships deals.  My rates for paid spokesman for commercial clips start at $3,000.  That is strictly for content not distribution, sorry I don’t sell engagement.
• Please contact me directly for more information on how to license my footage: jaredx2@gmail.com

The materials I generate are copyrighted.  Reposting (clicking repost) is allowed. But downloading and reposting (edited or not) is not allowed without a license. My licenses fees are very reasonable and you are a business using them for commercial purposes.

 

Reviews – Send me stuff!

Do you have a product on the market that my viewers can actually purchase (or is imminent)?

Are you sending out review units?

 

If you have a product that you want featured or reviewed in a video please send to:

Jared Bendis
2473 E124 Street
Cleveland, Ohio 44120
216-288-6349

I can’t believe I have to add this, but please let me know if you are sending me product!  That ovulation tracker looked very high tech and expensive but I don’t have a uterus, those fitness bars looked yummy but contained things I am allergic to, and that men’s sexual wellness device was awkwardly opened in a room full of people!

Please contact me directly: jaredx2@gmail.com

 

And while I do a lot of work on social media, I am not looking to do affiliate marketing as a social media influencer.

You send me a product, I make a video or two talking about what it is and how cool it is.

I don’t do “bad” videos, my videos might be cynical or ask questions, but if a product is bad, I just won’t cover it.

I rarely accept items that I have to return (I do wish I could have kept that telescope).

I cover a wide variety of topics from gaming to kitchen, VR to exercise, home to health.

You would be shocked at the diversity of products I can and do cover.

If I don’t think it’s a fit, I will tell you, I don’t do baby tech, rarely car tech, and as I am male there is some tech that just doesn’t biologically apply.

 

My YouTube CES Archive

• CES 2025 – 167 Clips
• CES 2024 – 159 Clips 
• CES 2023 – 184 Clips
• CES 2022 – 175 Clips
• CES 2021 – 12 Episodes
• CES 2020 – 231 Clips
• CES 2019 – 166 Clips
• CES 2018 – 113 Clips

Google Sheet of all Videos:

https://docs.google.com/spreadsheets/d/1ZeBGrirRVtdrqiKuyOR-7X21DRZGVp5XdsWjFjcEoP8/edit?usp=sharing

 

My CES Radio & TV Appearances

• The Sound of Ideas WKSU – Local NPR Cleveland – January 23, 2025
• The Sound of Ideas WKSU – Local NPR Cleveland – January 31, 2024
• The Sound of Ideas WCPN – Local NPR Cleveland – January 12, 2023
• The Sound of Ideas WCPN – Local NPR Cleveland – January 20, 2022
• The Sound of Ideas WCPN – Local NPR Cleveland – January 19, 2021
• The Sound of Ideas WCPN – Local NPR Cleveland – January 25, 2020
• The Sound of Ideas WCPN – Local NPR Cleveland – January 22, 2019
• The Sound of Ideas WCPN – Local NPR Cleveland – January 17, 2018
• Ideas TV – WVIZ – Local PBS Cleveland – January 17, 2018
• The Sound of Applause WCPN – Local NPR Cleveland – January 16, 2017
• The Sound of Ideas WCPN – Local NPR Cleveland – January 12, 2012
• The Sound of Applause WCPN – Local NPR Cleveland – February 9, 2016
• The Sound of Applause WCPN – Local NPR Cleveland – January 20, 2015
• The Sound of Applause WCPN – Local NPR Cleveland – January 23, 2014

And now for the free advice/consulting

Get your social media handles together!

You don’t need to post to social media but it is the ONLY way I can link to you.

I post a video and TAG your company’s account.

 

Don’t miss out on buzz or traffic! 

 

1. Start with the big 3 – it’s easy: TikTok, X, Instagram

2. Next don’t forget to actually get a handle for your other accounts such as: YouTube, LinkedIn, Facebook

3. All your account needs to have is your logo and a link to your URL.

4. Print them on a card or handout.

5. Don’t tell me that I have to email someone to ask.

6. Don’t tell me to go to your website to find them!

7. Don’t tell me that someone will email me later with the information.

 

This is the ONLY way to leverage this kind of content.

Not every video goes viral, but I have seen posts with 500k+ views that couldn’t get tagged and that’s just tragic.

 

Again, you don’t need to post.

Just establish these accounts so that others can post about your company and point to your company.

 

Social media is a living organism of community and engagement.  Your website isn’t.

You want people talking about you on their social media accounts and being able to point to you.

 

Make sure your people know how to handle the media.

As a courtesy, I introduce myself as a member of the media when I visit the booth.

The number of people who panic at that moment is crazy!

Every company should have a protocol of how they want to handle the media.

Some companies have press kits, some don’t, that’s cool.

Don’t tell me that I have to make an appointment to visit the booth.

 

If you are a PR person and you hand me your card please write on it the name of the company you are representing!

At the end of the day I have no idea who some of these people are that gave me their card.

 

Know why you are there!

You spent all this money to buy a booth. You should have an agenda.

My favorite question to ask is: Are you B2B or B2C and I get people answering “What’s that?” or “Yes” or “We are B2B2C!”

Make sure everyone knows why your company is there.

 

“World’s First” is not a boast!

I have made so many videos joking about people who put “World’s First” on their marketing materials.

I’m not your mother, I don’t care.

Being first doesn’t make you best.  You have a patent? That’s much more important to say.

But is it really important to say it? I’m not an investor, I am a consumer.

A patent doesn’t make you stand out, what the patent affords your company makes you stand out.

I want to hear you are the world’s third. The second company knocked off the first, and you learned from the others and are doing it better and cheaper.

Better and cheaper! That’s what I want to hear.

Also most of the time you are wrong.

Most companies who claim to be the first, don’t know the current or historic landscape of their industry and it is embarrassing.

 

Follow Through!

I’ve been doing this a long time.  Most people don’t follow through.

They don’t return my emails before the event or after it.

They promise to send me review units and then they don’t.

Being ghosted sucks.

 

Please Don’t SPAM!

Here’s the basics of what you need to know to be a legit when sending business email.  There are laws!

https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business

 

1. The email To field has to be accurate. When I look at an email I should see MY email address in the To field. That means don’t use BCC and never use CC because you just create chaos and give my name out to a bunch of strangers.
2. Using BCC isn’t just illegal, it’s stupid!  Most of the time BCC emails end up in SPAM folders, I never see it!
3. Have your physical mailing address in your email. It’s required by law.
4. It doesn’t matter if it is one email or thousands, if I don’t know you and this is a business email, you have to follow the rules.
5. You have to have opt out instructions, could be a link, could be just a “reply and tell me to stop”. You have to put that instruction in the email.
6. You have to keep track for your ENTIRE company of who told you to not email them.  It’s a thing.  You should have a corporate list of people who told you to stop.
7. Use a mailing service – it makes this so much easier.
8. You are responsible for your consultants.  If your PR firm SPAMS on your behalf, that’s you spamming.

Also…

• Sending attachments is stupid. Send me a link.
• Don’t put a stupid disclaimer about confidentiality & intended recipients in your email, it means nothing and makes you look naive.
• If someone writes back to you – RESPOND!